I don't recomend you turn to Cracked.com for investment adivce. Nonetheless, the site has offered a useful and entertaining introduction to "Socionomics," which is worth a read:
December 11, 2011
#7. Mosquito Populations Surge
#6. Waitresses Get Prettier
#5. Tie Colors Turn Bland
#4. Crime Takes a Turn for the Weird
#3. Advertisements Get Nastier
#2. Romance Novel Sales Spike and
Models Get Heavier
#1. Men Have More Affairs
You could say that "Freakonomics" (numbers 7, 6, 4) is the use of micro-economic reasoning to offer nifty explanations for a social trends in a way that makes you seem smart.
"Socionomics" (numbers 5, 3, 2, 1), on the other hand, is something quite different. The discipline was developed by Robert Prechter, the legendary financial analyst and, currently, an über-bear on every asset but cash. In Prechter’s mind, your average trader and CNBC analyst makes his decisions and opinions based on “news”; Prechter flips this on its head, claiming that “news”—along with fractal moves in market indices—is an effect, not a cause, of deeper waves of social mood and outlooks toward the future. Such waves are repetitive and cyclical—and thus predictable; in themselves, they are inexplicable...
One can come up with numerous historical reasons to explain the onsets of the American Civil War and World War I. A necessary (if not sufficient) cause of both conflicts was that they occurred at the climaxes of rising price waves. Moreover, the counter culture of the late ‘60s came in the wake of the Dow Jones Index's crest of 1962, that is, at a point when average Americans began to bleakly imagine a world of resource scarcity and falling living standards. (Then came “Morning in America” and the “decade of greed,” as the social mood bottomed out and turned around, und so weiter...)
As Cracked points out, the drab color-schemes of the ‘70s (and early '90s) bespoke depression; the florescence of the ‘80s, euphoria.
Socionomics certainly has serious implications for our movement. As I discussed in my talk at the 2011 NPI Conference, the age of mass immigration, multiculturalism, globalization, cheap-and-available Thai food, etc. coincided with the largest credit bubble in world history. In the public’s imagination, increasing wealth and standards of living were associated (however irrationally) with the multi-cult. Needless to say, this psychic arrangement is breaking down, as the credit bubble implodes and standards of living collapse. The world of this past summer's London riots is replacing that of "Cool Britannia."
This end of the liberal paradigm is an opportunity. So come on, everyone, let’s all get decked out in Sepia!