Never Stop


I would like to thank all of those who have already contributed toward Alternative Right during our 2011 fundraising campaign. It is gratifying to know that you appreciate the work we—the authors, the editors, and the developers—do here.

So far we are just under two thirds of the way to our goal of $25,000.  This means we are most of the way there, but not quite. A final push is needed to wind up the campaign.

As I mentioned not long ago, one of the things I liked most about Alternative Right when it first launched was that it was the most modern and aesthetically accomplished website of its kind. Another thing I liked was the fact that it was driven largely by a dynamic crop of younger writers, whose articles appeared alongside those of experienced professional academics and authors, like Paul Gottfried, Kevin MacDonald, Derek Turner, to name but a few. The liveliness of the website and its continuously growing readership over the past year attest to its winning formula. And I am sure many of our political enemies are exasperated—even if they try not to say it—by the fact that our camp is capable of presenting its arguments in an elegant, vibrant, and intelligent fashion.

We live in a society unique for its velocity. Constant upgrades and innovation—technological, intellectual, aesthetic, lexical, informational—are key to survival in our ever more crowded, ruthless, and intensely competitive world. To remain relevant, to attract readers, and to be taken seriously, we have to both be and look as good or better than the competition. We cannot afford for those who are behind to catch up with us, and we cannot afford those who are in front to leave us so far behind that we are not taken seriously anymore. This means we must ensure we have the means to update the website’s design, update the software, add new features, add new modules, improve functionality, improve content, and upgrade servers, so that the website can cope adequately both with its steadily growing traffic and the occasional spike. This also means we must ensure that we can continue to attract both new and recognised talent.

One of my stated aims as an editor has been to make inroads into the mainstream. By making inroads I mean making more of the many frustrated citizens who look for an alternative aware that we exist, and that they will find here not only discussions, analyses, and information they will not find in the establishment’s media, but an edgy, serious, and professional website. The latter is essential if the former is to succeed, as obvious visual and intellectual excellence makes new readers more likely to share a link or recommend the website to a friend. Moreover, because people are sensitive to status, a website with obvious status markers exasperates the Left, who hate the idea of other people taking pride in rejecting their ideology. On the internet, status is displayed through sophisticated design, language, and technology.

Related to this is the need to offer professional and business opportunities outside of the dictats of political correctness. If we want to see more from authors and publishers who do not sell out to the system of White disprivilegement; if we want to make it possible for others to join them; and if we want new, talented writers not to feel they have to sell out in order have successful and remunerative careers, it is up to us to make it materially possible. Realistic career prospects are necessary if we are to reverse the brain-drain that has been engineered by the Left in its efforts to simulate legitimacy and outthink its opponents: without such prospects, our ability to recruit men of real talent and ambition will be limited.

One of the biggest factors preventing frustrated citizens from publicly and visibly speaking out against immigration and multiracialism in Western societies is the threat of economic sanctions—the fear that they will lose their jobs and therefore lose their markers of social status as a result of a politically incorrect remark or attitude. Indeed, economic sanctions is one of the establishment’s most commonly used tools to maintain submission. If we are able to offer legitimate professional and business opportunities outside the politically correct economy we can rob that tool of its effectiveness. In the media age, educating and opinion-making via the internet, such as we do here at Alternative Right, play a vital role in this process.

Richard and I understand that donors like to know that their money will have concrete and measurable results. What are, then, our plans for Alternative Right in the coming months?

One of them is a dedicated reviews section, covering books, the arts, and entertainment; this searchable tool will help many readers decode the perfidy of modern culture, high and low, as well as alert them to what is worth supporting. People are generally very engaged with popular culture, which, as we know, contains an ideological message but which is also consumed uncritically as entertainment; therefore, while it may be unpalatable to many of us, we have to ensure our perspective on what is being fed to the public is out there, turning up frequently in Google searches and landing readers on this website.

Another plan is to make Alternative Right iPhone friendly. This will enable mobile users to access Alternative Right’s content in an easy-to-navigate format. This is also a status marker, which reflects positively on the website, as it projects conscientious and technologically savvy design and development.

Yet another plan is for donors to have access to a private forum, where they will be able to interact with the authors of Alternative Right, participate in scheduled Q & A sessions, and get the inside scoop on events and developments relating to this website, its editors, and contributors. This will enable us better to connect and strategise.

This is for starters. We have numerous plans and ideas beyond these. The idea is for Alternative Right to converge technically with, and eventually surpass, the most advanced mainstream websites, and for it to provide more and even better content in the radical traditionalist mould. The more active we can be, the more material we can get out there, the higher the quality of our content and presentation, the more we will be able to build a wide and discerning readership, and the more we will be able to offer a like-for-like alternative perspective on what is pumped out by the present media, political, and academic establishment. Remember: revolutions begin with scribbles, so what we do, our opinion making here on the internet, impacts on attitudes and behaviour out there in the real world. By gradually showing the young, educated, professional classes and university students that they are not alone, that there are many other young, educated, professionals who share their frustrations with the establishment and its tired system, we can gradually drain the Left of brains, funding, and expertise—and also have some fun in the process. We have to get to the stage where it is embarrassing for ordinary citizens to say that they support the ideas of the Left—where Leftism is considered stupid, boring, and déclasé.

$9,000 is a small sum in the greater scheme of things. The Left, the neo-cons, would love to know that we cannot raise even that small sum from our tens of thousands of readers. Every hour that the thermometer on the right stays still is an hour that our enemies are smiling, their ovoid heads filled with smugness and self-importance. Gentlemen like Tim Wise, who only some months ago, blogged to tell us we are engaged in a battle the meaning of which we do not remotely understand,

Because you’re on the endangered list.

And unlike, say, the bald eagle or some exotic species of muskrat, you are not worth saving.

In forty years or so, maybe fewer, there won’t be any more white people around who actually remember that Leave it to Beaver, Father Knows Best, Opie-Taylor-Down-at-the-Fishing Hole cornpone bullshit that you hold so near and dear to your heart.

There won’t be any more white folks around who think the 1950s were the good old days, because there won’t be any more white folks around who actually remember them, and so therefore, we’ll be able to teach about them accurately and honestly, without hurting your precious feelings, or those of the so-called “greatest generation” -- a bunch whose white members were by and large a gaggle of miscreants who helped save the world from fascism only to return home and oppose the ending of it here, by doing nothing to lift a finger on behalf of the civil rights struggle.

So to hell with you and all who revere you.

By then, half the country will be black or brown. And there is nothing you can do about it.

Nothing, Senõr Tancredo.

Nothing, Senõra Angle, or Senõra Brewer, or Senõr Beck.

Loy tiene muy mal, hijo de Puta.


You will have gone all in as a white nationalist movement—hell you’ve all but done that now—thus guaranteeing that the folks of color, and even a decent size minority of us white folks will be able to crush you, election after election, from the Presidency on down to the 8th grade student council.

If you care to wipe the smile off his face, if you care to see him rage in his little office, if you care to crush his hate-filled visions of White fear and capitulation, make that thermometer on the right explode—today,—right now; push the mercury skywards, don’t let it stop, and turn up the heat in Tim’s fevered brain—give him a pounding headache and then rattle his cage until he screams. Let him see that we will not suffer his taunts in silence; that when we’re bitten, we bite back, harder and deeper than his ilk ever dared; that we will continue to push forward and upwards, fearless and relentless, and that nothing will stop us—not now, not ever.